I started Bailey & Boo when Caleb was 12 months old.  I had worked in the Fashion Industry for almost 20 years and after having Caleb I realised that I had a specific style in mind when dressing him but it was hard to find.  So I decided to start my own brand, trendy, basic, affordable and passionately made in Australia.

I do all of the designing, patternmaking and sampling.  I source all of the fabrics within Australia and I have an amazing manufacturer who makes bulk in Sydney.  Both of my kids (Caleb and Harper) wear test all styles and fabrics, they are wild so the quality has to be good to withstand the wear test.

My designs are easy so kids can dress and undress themselves without difficulty, something that is always on my mind when designing, I want to make it easy for the parents and the kids.

Caleb, Harper and I appreciate your support, thank you xxx